CRM Cluster Analysis Chapter by Catena Technologies Staff Featured in Marketing Intelligence Book
5th November 2010 - The chapter "Applying Soft Cluster Analysis Techniques to Customer Interaction Information" by Catena Technologies staff Randall Duran, Zhang Li, and Tom Hayhurst, is featured in the book Marketing Intelligent Systems Using Soft Computing published by Springer. The chapter explores the use of various cluster analysis techniques to segment customers based on customer channel information and uses examples taken from retail banking.
More information about the chapter be found at:
About Catena Technologies
Catena Technologies Pte Ltd specialises architecture, design, and delivery of advanced technology solutions for the financial services industry. Based in Singapore, the company has worked with customers across the Asia Pacific region including Japan, Hong Kong, Australia, Singapore, and China. Catena Technologies combines in-depth knowledge of the financial markets with expertise in applying cutting-edge technologies.
For More Information Contact:
Catena Technologies Pte Ltd
3 Phillip Street
#10-01 Royal Group Building
Republic of Singapore
Phone: +65 6100 0881
Fax: +65 6399 0881